Contact information


Primera Technology, Inc. (“Primera”) is one of the world’s leading specialty printer manufacturers. The company was founded in 1974 as Fargo Electronics, Inc. (“Fargo”). Fargo designed and manufactured dot matrix printers, truck scale printers, thermal and thermal transfer bar code printers, dye-sublimation color printers and photo ID card printers. Fargo’s photo ID card printer product line was spun-off into a separate, publicly-traded company in 1998. Today, Fargo is owned by HID, Inc.

Primera was formed in 1998 as a designer and manufacturer of color label printers and CD/DVD/Blu-ray Disc™ printers and disc duplicators. Today, Primera is known for its best-selling Bravo-series Disc Publishers and disc printers, inkjet and laser color printers, digital label presses and its medical printers division. The company’s core group of engineers and marketing people has been together for more than 30 years.

Primera is a privately-held company headquartered in Plymouth, Minnesota, USA. Its international sales and technical support offices are located in Wiesbaden, Germany, Melbourne, Australia and Montego Bay, Jamaica. For more information on Primera, its products and history please visit,, and

According to § 5 TMG:

Address Primera Europe GmbH
Mainzer Strasse 131
65187 Wiesbaden
Represented by:

Frank Droste
Andreas Hoffmann

Phone +49 (0)611 92 777 0
Fax +49 (0)611 92 777 50
Contact person Monika Fricke



Entry in the Commercial Register. 
Registration office:Wiesbaden 
Registration number: 6605

Tax identification:

Sales tax identification number according to §27 a sales tax law:
VAT ID: DE113839908


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